Обложка книги Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding Cultural Paradoxes

ISBN: 1412914752;
Издательство: Sage Publications, Inc
Страниц: 288

<strong>Global Marketing and Advertising</strong>, <strong>Second Edition</strong> provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing