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Michael J Etzel, Bruce J Walker, William J Stanton

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ISBN: 0073252891
Издательство: McGraw-Hill/Irwin
Год издания: 2005
Страниц: 706
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight