Обложка книги MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

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ISBN: 0073049204; 9780073049205;
Издательство: McGraw-Hill/Irwin
Страниц: 688

<p><b>Stay up with the latest marketing developments with this essential book!</b></p> <p>Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, E<i>ssentials of Marketing,</i> Tenth Edition, is revised to integrate new