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C. Merle Crawford, C. Anthony Di Benedetto

New Products Management (Mcgraw Hill/Irwin Series in Marketing)

Обложка книги New Products Management (Mcgraw Hill/Irwin Series in Marketing)

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ISBN: 0072961449
Издательство: McGraw-Hill/Irwin
Год издания: 2005
Страниц: 560
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.