Обложка книги Services Marketing

Services Marketing

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ISBN: 0072961945; 9780072961942;
Издательство: McGraw-Hill/Irwin
Страниц: 736

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers