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Garth Saloner, Andrea Shepard, Joel Podolny

Strategic Management

Обложка книги Strategic Management

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ISBN: 0470009470
Издательство: Wiley
Год издания: 2005
Страниц: 442
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights