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George Foster, Stephen A. Greyser, Bill Walsh

The Business of Sports: Cases and Text on Strategy and Management

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ISBN: 0324233841
Издательство: South-Western College Pub
Год издания: 2005
Страниц: 512
This is a case book written by prominent authors at both Harvard and Stanford. It contains ten sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each