Обложка книги The Business of Sports: Cases and Text on Strategy and Management

The Business of Sports: Cases and Text on Strategy and Management

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ISBN: 0324233841;
Издательство: South-Western College Pub
Страниц: 512

This is a case book written by prominent authors at both Harvard and Stanford. It contains ten sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each