Обложка книги Consumer Behavior with DDB Life Style StudyTM Data Disk

Consumer Behavior with DDB Life Style StudyTM Data Disk

, ,

ISBN: 0073261548;
Издательство: McGraw-Hill/Irwin
Страниц: 790

<i>Consumer Behavior</i>, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into