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Delbert I Hawkins, David L Mothersbaugh, Roger J Best

Consumer Behavior with DDB Life Style StudyTM Data Disk

Обложка книги Consumer Behavior with DDB Life Style StudyTM Data Disk

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ISBN: 0073261548
Издательство: McGraw-Hill/Irwin
Год издания: 2006
Страниц: 790
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into