Обложка книги Electronic Commerce: From Vision to Fulfillment (3rd Edition)

Electronic Commerce: From Vision to Fulfillment (3rd Edition)

ISBN: 0131735217;
Издательство: Prentice Hall
Страниц: 576

ThisA briefer text gives students an overview of managerial and technical concepts of e-commerce.A A The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.