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Elias M. Awad

Electronic Commerce: From Vision to Fulfillment (3rd Edition)

Обложка книги Electronic Commerce: From Vision to Fulfillment (3rd Edition)

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ISBN: 0131735217
Издательство: Prentice Hall
Год издания: 2006
Страниц: 576
ThisA briefer text gives students an overview of managerial and technical concepts of e-commerce.A A The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
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