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Pat Fallon, Fred Senn

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

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ISBN: 1591399270, 9781591399278
Издательство: Harvard Business School Press
Год издания: 2006
Страниц: 272
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more