Обложка книги Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)

Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)

ISBN: 0132221179;
Издательство: Prentice Hall
Страниц: 864

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.