Обложка книги Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

ISBN: 074327797X;
Издательство: Free Press
Страниц: 272

<P>In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the