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Michael Levy, Barton A Weitz

Retailing Management (Retailing Management)

Обложка книги Retailing Management (Retailing Management)

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ISBN: 007301978X
Издательство: McGraw-Hill/Irwin
Год издания: 2006
Страниц: 688
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly...