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Robert W. Bly

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

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ISBN: 0805078045
Издательство: Owl Books (NY)
Год издания: 2006
Страниц: 410
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help