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Margaret A. White, Garry D. Bruton

The Management of Technology and Innovation: A Strategic Approach

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ISBN: 0324144970
Издательство: South-Western College Pub
Год издания: 2006
Страниц: 432
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH bridges the gap between business strategy and technology, illustrating how the two functions intertwine while driving change through technology and innovation. The text's integrated