Thomson Advantage Books: This is PR: The Realities of Public Relations (with InfoTrac) (Thomson Advantage Books)
Doug Newsom, Judy Turk, Dean KruckebergISBN: 0495091324;
THIS IS PR: THE REALITIES OF PUBLIC RELATIONS provides information and guidance that will be useful to the experienced public relations practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to be engaged and prepared!
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