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Christopher A. Bartlett, Sumantra Ghoshal, Paul W. Beamish

Transnational Management: Text, Cases & Readings in Cross-Border Management

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ISBN: 0073101729, 9780073101729
Издательство: McGraw-Hill/Irwin
Год издания: 2006
Страниц: 864
TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual