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The Persona Lifecycle : Keeping People in Mind Throughout Product Design (The Morgan Kaufmann Series in Interactive Technologies) (The Morgan Kaufmann Series in Interactive Technol

Обложка книги The Persona Lifecycle : Keeping People in Mind Throughout Product Design (The Morgan Kaufmann Series in Interactive Technologies) (The Morgan Kaufmann Series in Interactive Technol

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ISBN: 0125662513
Издательство: Morgan Kaufmann
Год издания: 2006
Страниц: 744
If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the how of creating effective personas and using those personas to design products that people love. It doesnt just describe the value of personas; it