Rethink Redesign Reconstruct: How Top Designers Create Bold New Work by Re:Interpreting Original Designs
Mark WassermanISBN: 1581804598;
This book is a powerful reminder that there's more than one solution to every creative problem. Author Mark Wasserman has created a unique experiment in design that is much like the process of remixing music. Top designers were given the source files to one of 37 original designs and asked to reinterpret the original art into new creations. Ultimately, the project was not about making a design better, but about different visual approaches. Besides being a visual treat, these remixes can also serve as a creative jolt for those inevitable times when designers need a little extra inspiration. Each section starts with an original design and detailed Q&A-style captions that explain the concept and process behind the design. The following redesigns--ranging from wild freeform creations to more subtle changes--are paired with insightful interviews that give readers a rare glimpse into the creative thought process. In all, the book features 160 designers, from 20 countries around the...
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