Design Management: Managing Design Strategy, Process and Implementation (Design)
Kathryn BestISBN: 2940373124; 9782940373123;
* Detailed information plus examples of successful practice * Step-by-step guide to planning and implementing good design management * Must-have for design students, architects, business managers, moreDesign Management considers the relationship between design and management and reveals how that relationship contributes to business. A clear, step-by-step guide to planning and implementing a project from conception to delivery, it focuses on the underlying strategy and process of good design management. Author Kathryn Best, a world-renowned authority, gives examples of successful practice from her own casebooks. Indispensable to design students and anyone involved in design management, marketing, media communications, and business study, as well as everyone interested in the balance between design and creativity, Design Management is an essential purchase.