Then & Now: Ed Ruscha: Hollywood Boulevard, 1973-2004
Ed RuschaISBN: 3865211054; 9783865211057;
Between 1963 and 1978 Ed Ruscha produced eighteen small artists' books. Usually self-published in small print-runs, these publications have become seminal works in the history of conceptual art and the photography book. THEN & NOW is the first artist book that Ruscha has made since 1978. One of the most famous of Ruscha's books from that early period is Every Building on the Sunset Strip --a famous stretch of real estate along Sunset Boulevard--published in 1966. In July, 1973 he followed the same procedure when he photographed on Hollywood Boulevard. Loading a continuous strip of 30 feet of Ilford FP-4 black & white film into his Nikon F2 and then mounting it on a tripod in the bed of a pickup truck, he drove back and forth across the 12 miles of street shooting both the north and south sides of its entire length. The negatives were developed, contact sheets were made, and the materials placed in storage. Thirty years later, in 2003, a digital record of Hollywood...