Обложка книги Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

ISBN: 0071462163;
Издательство: McGraw-Hill
Страниц: 240

Advertising Age editor Scott Donatonexplains why the entertainmentand advertising industriesneed to create business modelsbased on content-commercepartnerships.

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