Обложка книги Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (Strategic Management: Concepts and Cases)

Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (Strategic Management: Concepts and Cases)

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ISBN: 0072962216;
Издательство: McGraw-Hill/Irwin
Страниц: 1056

Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY: The Quest for Competitive Advantage, 14e clearly conveys the central thrust of basic courses in business and competitive Strategy. This text presents the most recent research in stategy in a way that students can understand and apply to business cases and problems. This edition includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility. Known for its cases and teaching ntes, CRAFTING AND EXECUTING STRATEGY, 14e includes 37 new or updated cases that will spark student interest and generate lively classroom discussions.

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