Обложка книги Market Segmentation: How to do it, how to profit from it

Market Segmentation: How to do it, how to profit from it

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ISBN: 0750659815; 978-0-7506-5981-9;
Издательство: Butterworth-Heinemann
Страниц: 512

* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field

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