One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
James McGregorISBN: 0743258398; 978-5-91180-235-6; 978-0-7432-5839-5;
It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufature, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about ding business in China is easy. Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China fornearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers, or...
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