Principles of Electronic Media (2nd Edition)
William R. Davie, James R. UpshawISBN: 0205449751;
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations electronic media as well as the daily business realities and likely future challenges facing today s media professionals. Throughout the main text and in the stand-out ProTalk boxes, students meet industry leaders and visionaries who chart the future oelectronic media. The authors accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second Edition NEW 4-cor design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new Sidebar feature unifies boxed material that covers a broad range of valuable...
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