Strategic Management: Building and Sustaining Competitive Advantage
Robert A. Pitts, David LeiISBN: 0324226217;
STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
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