Обложка книги Strategic Management: Building and Sustaining Competitive Advantage

Strategic Management: Building and Sustaining Competitive Advantage

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ISBN: 0324226217;
Издательство: South-Western College Pub
Страниц: 560

STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

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