Обложка книги Strategy: A View From The Top (An Executive Perspective) (2nd Edition)

Strategy: A View From The Top (An Executive Perspective) (2nd Edition)

,

ISBN: 0131861360;
Издательство: Prentice Hall
Страниц: 176

A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.

Похожие книги:

Cornelis A. de Kluyver, John A. Pearce
A short, up-to-date, practical and readable guide to st…