The Wisdom Of Ginsu: Carve Yourself A Piece Of The American Dream
Barry Becher, Edward ValentiISBN: 1564148033;
This is not a book about marketing, but a roadmap to realizing your dreams. Barry Becher and Ed Valenti set the stage for today's infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the GinsuA® knife-captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But Wait, There's More! You'll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline. How much would you pay for all the secrets of the universe? Don't wait! Order The Wisdom of GinsuA® before midnight tonight. Operators are standing by. Satisfaction Guaranteed!
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