Research Methods for Business Students (4th Edition)
Mark Saunders, Adrian Thornhill, Philip LewisISBN: 0273701487;
This revised and fully-updated edition continues to provide students with the knowledge, understanding an necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students. Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate. Features and benefits include: Discussion of a range of web based approaches for collecting data, Internet addresses for selected on-line Government datasets from...
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