Обложка книги Structured Creativity: Formulating an Innovation Strategy

Structured Creativity: Formulating an Innovation Strategy

ISBN: 1403991502;
Издательство: Palgrave Macmillan
Страниц: 256

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops an architecture that enables companies to understand their innovation system and encourage creativity at a strategic level. It provides concrete, structured ideas for fostering technology and business innovations, while also allowing organizational innovations; creativity, efficiency and effectiveness need not be contradictory requirements.