Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Stuart E. JacksonISBN: 0470009209; 9780470009208;
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.