Обложка книги Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies

Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies

,

ISBN: 0324311540;
Издательство: South-Western Educational Pub
Страниц: 200

More than 65 percent of Southwest Airlines' customers book tickets themselves on southwest.com. The self checkout available in more than 1,000 Home Depot stores contributed to a 7.3 percent increase in the average customer transaction. Customers are creating do-it-yourself teddy bears at Build-A-BearA® Workshops and designing do-it-yourself shoes at nikeID.com. Everyday, new ways of involving customers in businesses are emerging, evolving, and gaining wider acceptance. Customer satisfaction is high in these do-it-yourself experiences because customers save time, have more control, and achieve self-made results. In Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies, veteran business consultants Peter C. Honebein and Roy F. Cammarano show anyone who serves customers, from CEOs to frontline associates, how to lead the creation of truly outstanding customer experiences. This book justly emphasizes that for customers to perform, businesses must wrap...

Похожие книги:

Much time and money is devoted to training - but course…