Megatrends 2010: The Rise of Conscious Capitalism
Patricia AburdeneISBN: 1571744568;
14 million Megatrends books sold! Once in a great while a book comes along that challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010's blend of meaning, morals and bottom-line economics celebrates the demise of Business as Usual and the birth of Conscious Capitalism. In Megatrends 2010, Patricia Aburdene, co-author of the bestselling Megatrends 2000, investigates corporate social responsibility and identifies seven megatrends that will redefine business in the coming years. Megatrends 2010: Explains why firms like Timberland, Wainwright Bank, 3M, Chiquita Brands, Motorola, Intel and others are taking a stand for corporate social responsibility Shows that more than 63 million Conscious Consumers prefer to buy from companies who share or reflect their values and lifestyle Describes the surprising power of conscious techniques to enhance productivity Shows that socially responsible and green funds often outperform mainstream mutual...
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