Organizational Culture in Action: A Cultural Analysis Workbook
Gerald W. Driskill, Angela Laird BrentonISBN: 1412905605;
"Applying the metaphor of method acting, this workbook is an essential premier for classes in communication and organizational culture. In a cogent and easily accessible style, it provides superb guidelines for observing, interpreting, and understanding the subtle and complex nuances of an organization’s culture. The integration of qualitative research methods with cultural analyses makes this text distinctive and valuable addition to any organizational communication class." -Linda Putnam, Texas A&M University "The authors skillfully weave together theory, application, and their professional experiences to create a wonderfully useful book that meets the needs of students and practitioners. Anyone who takes cultural analysis seriously should read this book." -Phillip G. Clampitt, University of Wisconsin-Green Bay and Metacomm " Organizational Culture in Action ...
- OZON.ru 5456