Open Wide: How Hollywood Box Office Became a National Obsession
Dade Hayes, Jonathan BingISBN: 140135985X; 9781401359850;
Variety editors Dade Hayes and Jonathan Bing expose the blockbuster factory that lies beyond Hollywoods red carpet as they trace the trail of blood, sweat, tears, and hundreds of millions of dollars at stake on opening weekend at the multiplex. Open Wide gives a behind-the-scenes look at how movies have become products of instantaneous mass consumption, no more enduring than popcorn and soda.
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