The Business of Changing the World
Marc BenioffISBN: 0071481516; 9780071481519;
How companies can make the world a better place while enhancing their own corporate culture When Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World , Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference— and how any other company can do the same. Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.