Doing Business in India: A Guide for Western Managers
Rajesh Kumar, Anand Kumar Sethi, Anand SethiISBN: 1137284528;
Doing Business in India analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.