Business Gamification for Dummies
Kris Duggan, Kate ShoupISBN: 978-1-118-46693-3;
Издательство: John Wiley and Sons, Ltd
Want to use gamification concepts in business? Game on! Interested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered. - Gamification 101 - find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives; - Pick your path - get a handle on the six types of gamification frameworks - social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge - to decide which is best for your business goals; - Get your game on - discover how to assemble your team and...