The Persona Principle
Derek Lee ArmstrongISBN: 9780684802695;
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to: -- Overcome the two biggest obstacles to success -- invisibility and incredibility -- Capitalize on the five hottest consumer trends to become a market leader -- Employ the 8 Persona Factors -- the most important ways to build image -- Use the 88 Persona Codes -- the proven techniques of Image-Marketing -- Build a Persona Plan -- a step-by-step marketing plan for success Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
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