Обложка книги Global Technology and Corporate Crisis: Strategies, Planning and Communication in the Information Age

Global Technology and Corporate Crisis: Strategies, Planning and Communication in the Information Age

ISBN: 041536597X;
Страниц: 188

Changes in information technology have created a new and highly volatile environment for modern companies. One of the areas most affected is in crisis management. Companies are more open to hostile or anti-corporate activity, while needing to be responsive in the way they react to the variety of threats which new technology brings. These trends make companies vulnerable in many different ways, and ensure that in future, crises pack more punch, do more damage and do it faster. The role technology has to play is twofold. It will sometimes be the cause, or used as a weapon to provoke crisis. It is also at the heart of planning for and managing crisis, either to manage or shape information or to expedite management attempts to solve problems and respond quickly, while rebuilding corporate and product reputation. This book is based on a combination of one author's academic research into the global impact of new technology and the other author's experiences consulting with...

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