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Corporate-Level Strategy: Creating Value in the Multibusiness Company

Обложка книги Corporate-Level Strategy: Creating Value in the Multibusiness Company

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Стратегия на корпоративном уровне
ISBN: 0-47104-716-3
Издательство: John Wiley & Sons
Год издания: 1994
Страниц: 464
Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise. Contains excellent insights into how and why corporate strategy differs from business unit strategy. Features a description of three different parenting styles - how these styles add value and the types of businesses that can or cannot benefit from them. Includes tools, checklists and a worked example to aid corporate strategists in applying the concepts discussed.