Corporate-Level Strategy: Creating Value in the Multibusiness Company
Michael Goold, Andrew Campbell, Marcus AlexanderISBN: 0-47104-716-3;
Издательство: John Wiley & Sons
Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise. Contains excellent insights into how and why corporate strategy differs from business unit strategy. Features a description of three different parenting styles - how these styles add value and the types of businesses that can or cannot benefit from them. Includes tools, checklists and a worked example to aid corporate strategists in applying the concepts discussed.
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