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Michael E. Gerber

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Обложка книги The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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ISBN: 0887307280, 5-901028-93-7
Издательство: Collins
Год издания: 1995
Страниц: 288
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited , you will truly be able to grow your business in a predictable and productive way.