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Philip Kotler, Joanne Scheff

Standing Room Only: Strategies for Marketing the Performing Arts

Обложка книги Standing Room Only: Strategies for Marketing the Performing Arts

Книгу можно купить в интернет-магазинах:

· OZON.ru 2130р. [Проверить наличие]
· OZON.ru 1894р. [Проверить наличие]
ISBN: 0875847374, 9780875847375
Издательство: Harvard Business School Press
Год издания: 1997
Страниц: 560
Формат: 70x100/16
This text applies the full spectrum of marketing principles, such as segmentation, pricing and promotion, to non-profit arts organizations. Including case studies of dance and theatre organizations from around the world, it reveals how to build innovative marketing programs.