Обложка книги Standing Room Only: Strategies for Marketing the Performing Arts

Standing Room Only: Strategies for Marketing the Performing Arts

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ISBN: 0875847374; 9780875847375;
Издательство: Harvard Business School Press
Страниц: 560
Формат: 70x100/16

This text applies the full spectrum of marketing principles, such as segmentation, pricing and promotion, to non-profit arts organizations. Including case studies of dance and theatre organizations from around the world, it reveals how to build innovative marketing programs.