Обложка книги Machiavelli, Marketing and Management

Machiavelli, Marketing and Management

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ISBN: 0-41521-670-2;
Издательство: Routledge
Страниц: 256

A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.