Обложка книги Marketing Insights and Outrages

Marketing Insights and Outrages

ISBN: 0-74943-215-2;
Издательство: Kogan Page Ltd
Страниц: 192

This is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.