Selling Cars. The Handbook of the Professional
Patrick DavisISBN: 1-885640-66-8;
This book can be read in 45 minutes, but don't let the size fool you. The information you will get from reading it will last a lifetime. No matter if you are a seasoned veteran or just getting started, what you learn in these pages will help you be more successful in the automotive industry. What is offered in this book is information that has stood the test of time. The principles are tried and true, and when applied, you will have happy customers that will be loyal to you and refer others down through the years. You will learn how to: - Discover customer wants and needs; - Select the best vehicle; - Demonstrate your vehicle; - Use trial closes; - Handle objections; - Follow Up & Communication Skills.
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