Книгу можно купить в интернет-магазинах:
· OZON.ru 1549р. [Проверить наличие]
ISBN: 0658006223Издательство: McGraw-Hill
Год издания: 2001
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.