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ISBN: 013026248XИздательство: Prentice Hall
Год издания: 2002
This volume is designed for MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. New to this third edition are: - an updated, practical guide to legal limitations on pricing; - a chapter on pricing in and through channels of distribution; - an expanded and revised chapter on managing value perceptions and price expectations; - and more examples particularly relating to e-commerce.