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ISBN: 5-9614-0204-5, 0-7868-6824-4Издательство: Hyperion; 1st edition
Год издания: 2003
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to "outfox the competition" - this time with counterintuitive advice on how to become a marketing genius. In his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative and often counterintuitive advice and features such unforgettable fundamentals as: - Make a big splash, instead of a lot of little ripples; - Always have a pipeline to the president; - Own a market, not a mill; - The long and short definitions of marketing. There are also provocative "Instant Marketing Superstar" challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's...